| True ROI accountability for TV! TRA has America’s largest second by second national live and time shifted TV database of 1.5 million HH’s and the largest ever singlesource database of 370,000 HH’s. TRA’s Media TRAnalytics® is a patent pending Web-based business intelligence system that matches TV ad exposures to purchases of the products being advertised, enabling media analytics and buying based on actual sales. | ADVERTISERS have long sought a way to measure advertising in dollars returned per dollar spent, not just for TV as a whole (modeling can do that) but for networks, programs, dayparts, program types, creative executions, target groups, frequency/recency levels, brand program integrations, etc. Buying in this manner allows shifts to the media/creative types with highest ROI, driving up ROI for the whole TV investment. This requires huge household samples, passively collected data from purchase decisions, and audience data from set top boxes. In sum, both purchase data and advertisement exposure data for the same homes leads to a better understanding of return on media investment. | AGENCIES reinvent themselves every day. They are a trusted source of creativity and know-how. TRA’s Media TRAnalytics® enable an agency’s media planning system to be based on actionable data to be shaped by each agency’s unique approach to advertising. Armed with real ROI for every media and creative type, agencies will now be able to enhance and refine their clients’ media plans and deliver higher ROI. | MEDIA The right media environment can enhance the persuasive power of an advertiser’s message. Every program has audience concentrations favoring ROI for specific brands. Buying the right programs will drive up the brand’s ROI and thus make those programs more valuable to those brands. As a result, CPM will go up, networks will increase their net revenue, and our singlesource database will be seen as the natural partner for the networks, advertisers and agencies. |
