The Media TRAnalytics® True Target Index (TTI) report can be used to help in the media purchasing optimization process as it allows the user to see a comparison of ratings for several advertising campaigns targeted at different demographics on a single report.
The Optimizer feature is a fully customizable Web-based media planning solution designed to further improve advertising accountability and ROI on ad spending by automatically recommending TV campaigns based on matching of TV program audiences with the products and brands these audiences actually buy. The Optimizer enables users to find the best mix of networks, dayparts and programs to reach their target audience. The Optimizer then compares users’ original plans with a new optimal plan, ensuring that advertisements effectively and efficiently reach their intended purchaser targets. This automation of planning and buying scenarios for media planning by buyers and sellers builds upon TRA’s singlesource measurement position to provide true insight and accountability for advertisers, agencies and networks.