TRA brings precise measurement of advertising effectiveness by matching the ads people actually are exposed to with the products those same households actually buy. For the first time, advertisers now have a way to find out precisely what they are receiving for their advertising spend and can shift to better producing media to lift ROI. The patent pending Media TRAnalytics® provides clients with the ability to easily create reports using intuitive point and click wizards. These reports are created from combining anonymized household level, census-type, brand exposure data such as television tuning data (set top box from 1.5 million households) matched with household purchase (54 million households of loyalty card data from 8 supermarket chains) and demographic data (250 household specific demo fields). TRA is a nationally representative sample of more than 370,000 homes for which we have directly matched exposure and purchase information today – and we continue to expand.